DU/ER – The Performance Denim

DU/ER jeans are the innovative performance denim founded by “avid urban cyclist” Gary Lenett and his NYC based friend Abid Hafeez.  Abid Hafeez is a performance fabric expert who’s worked with performance brands like Under Armor and Puma.  With Abid Hafeez’s knowledge in performance wear, and Gary Lenett’s knowledge in denim, they were able to design and develop DU/ER jeans. DU/ER…

Continue reading