Pre-fall GSUS has arrived in-store. What began in 1993 in Arnhem, Netherlands has evolved into an international brand sold in a couple hundred stores in 27 countries. The line is a continual discovery, full of surprises and always unique. In an industry known for knock-offs, the brains behind GSUS copy no one and prefer to start their own trends. Recently they’ve moved away from just being “downtown cool” and have dramatically broadened their appeal.