After 27 years designing for private denim labels, Jude Neale crafted his own denim line, merging his decades of experience and skill with his timeless passion to create a denim brand, unlike any other.
In the early 90’s Jude was among the few that pioneered acid wash. Demand outpaced supply and there weren’t too many rules as such, there was a lot of freedom with how we processed denim. The effects that our work had on people and the environment became evident years later. Processes like sandblasting, pumice stone washes, acid washes, and effluent discharges which damaged our environment were largely overlooked. Cost took precedence over means. Feeling very strongly about this Jude launched his namesake brand Jude Neale that would reflect the change we need in how jeans are made.