Minimum Black Label

Minimum was established in 1997 originally as retail shop in Aarhus, Denmark.  It expanded into the Minimum mens collection in 1999 with a women’s collection being added in 2007.

Minimum uses high quality Danish fabrics and designs capturing the Scandinavian approach to fashion, using minimalistic designs that are full of expression.  The designers at Minimum create several annual collections of cool jersey separates, outerwear and versatile basics with unique designs.